Located in the heart of the Bronx, with over 1.5 million people who live in the area, Fordham Road is known of being one of the busiest streets with the highest sales volumes for national, regional and local stores in all of New York. Fordham Road has over 300 specialty shops and chains to choose from that offer clothing, jewelry, shoes, electronics, discount outlets, cell phones, games & accessories, and many restaurants. Fordham Road is a one stop shopping destination and is the largest shopping district in the Bronx and the third largest in New York City. Attractions in the area include Fordham University, The Bronx Zoo, The Bronx Botanical Gardens and Arthur Avenue are all located on or very close to Fordham Road.